Brasil Escrow & Title Services
Brand Guidelines
This comprehensive guide establishes the visual and verbal identity for Brasil Escrow & Title Services, ensuring consistent, professional brand representation across all touchpoints.
Brand Identity
Mission
To bring international-standard title and escrow services to Brazil, protecting buyers, sellers, and investors through secure, transparent, and professionally managed real estate transactions.
Vision
To become the trusted standard for escrow and title services across Brazil, recognized by domestic and international clients as the premier choice for secure property transactions.
Core Values
- Trust: We safeguard every transaction with unwavering integrity
- Excellence: We deliver international-standard service quality
- Transparency: We maintain clear communication throughout every process
- Expertise: We leverage deep knowledge of Brazilian and international law
Brand Personality
Professional
Expert, credible, authoritative
Trustworthy
Reliable, secure, protective
International
Global, sophisticated, bilingual
Brand Voice
Our communication is professional yet approachable, confident but not arrogant, and always clear. We explain complex legal and financial concepts in accessible language while maintaining credibility.
We Are:
- • Clear and direct
- • Reassuring and confident
- • Educational and informative
- • Bilingual and culturally aware
We Are Not:
- • Overly technical or jargon-heavy
- • Casual or informal
- • Aggressive or pushy
- • Vague or ambiguous
Logo & Identity Mark
Primary Logo
Full Color Version - Preferred
Logo Elements
Monogram: "BE"
The BE monogram represents Brasil Escrow, with a shield emblem symbolizing protection and security
Shield Icon
The shield represents trust, protection, and security - core attributes of escrow services
Color Gradient
Navy to green gradient represents Brazil's flag colors, connecting international standards with Brazilian identity
Clear Space & Minimum Size
Clear Space
Maintain a clear space around the logo equal to the height of the letter "E" in the monogram on all sides.
Minimum Size
Digital: 120px width minimum
Print: 1 inch (2.54cm) width minimum
Logo Usage Guidelines
Do
- ✓ Use the full-color version whenever possible
- ✓ Maintain proper clear space
- ✓ Scale proportionally
- ✓ Place on white or light backgrounds primarily
- ✓ Use high-resolution files
Don't
- ✗ Distort or stretch the logo
- ✗ Change the colors
- ✗ Add effects (shadows, glows, etc.)
- ✗ Place on busy backgrounds
- ✗ Rotate or tilt the logo
Download logo files in multiple formats (SVG, PNG, PDF)
Color System
Primary Colors
Navy Blue
HEX: #0B1F3B
RGB: 11, 31, 59
CMYK: 81, 47, 0, 77
Primary brand color, represents trust and professionalism
Forest Green
HEX: #2E7D32
RGB: 46, 125, 50
CMYK: 63, 0, 60, 51
Brazilian heritage, growth and prosperity
Gold
HEX: #D4AF37
RGB: 212, 175, 55
CMYK: 0, 17, 74, 17
Premium service, value and excellence
Secondary & Neutral Colors
White
#FFFFFF
Light Gray
#F5F6F7
Gray
#E5E7EB
Dark Gray
#374151
Black
#111827
Color Usage Guidelines
Navy Blue (#0B1F3B)
Primary text, headers, main UI elements, and backgrounds
Forest Green (#2E7D32)
Success states, positive actions, secondary buttons, accents
Gold (#D4AF37)
Call-to-action buttons, highlights, premium features, key information
Accessibility Standards
All color combinations meet WCAG 2.1 Level AA standards for contrast:
- • Navy Blue on White: 13.5:1 contrast ratio ✓
- • Forest Green on White: 4.8:1 contrast ratio ✓
- • Gold text on Navy Blue: 4.6:1 contrast ratio ✓
Typography
Font Family
System Font Stack
-apple-system, BlinkMacSystemFont, 'Segoe UI', 'Roboto', 'Oxygen', 'Ubuntu', 'Cantarell', 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif
We use the native system font stack for optimal performance and familiarity across all devices and platforms.
Type Scale
Display / H1
48-60px / 3rem-3.75rem • Bold (700) • Line height: 120%
Heading 2
36-40px / 2.25rem-2.5rem • Bold (700) • Line height: 120%
Heading 3
28-32px / 1.75rem-2rem • Bold (700) • Line height: 130%
Heading 4
20-24px / 1.25rem-1.5rem • Semibold (600) • Line height: 130%
Body Large
18-20px / 1.125rem-1.25rem • Regular (400) • Line height: 150%
Body Regular
16px / 1rem • Regular (400) • Line height: 150%
Body Small
14px / 0.875rem • Regular (400) • Line height: 150%
Font Weights
Regular
400 • Body text, descriptions
Semibold
600 • Emphasis, buttons, labels
Bold
700 • Headings, important text
Photography & Imagery
Photography Style
Our imagery showcases luxury real estate, professional business environments, and international clientele. Photography should be high-quality, authentic, and aspirational.
High-end coastal properties and tropical settings represent our premium service offering
Professional, diverse teams demonstrate our international expertise
Image Guidelines
Use Images That Are:
- • High resolution and professionally shot
- • Authentic and natural (not overly staged)
- • Well-lit with natural lighting when possible
- • Showing diverse, professional people
- • Featuring Brazilian landmarks or architecture
- • Depicting luxury real estate and modern offices
Avoid Images That Are:
- • Low resolution or pixelated
- • Overly stock-photo looking
- • Dark or poorly composed
- • Showing only one demographic
- • Generic office settings
- • Cluttered or distracting
Image Treatment
Color Temperature
Warm, natural tones. Avoid oversaturation or heavy filters.
Overlays
When text must overlay images, use navy blue (#0B1F3B) or forest green (#2E7D32) gradient overlays at 70-85% opacity.
Aspect Ratios
16:9 for hero images, 4:3 for content cards, 1:1 for social media
UI Components & Patterns
Buttons
Secondary: Green (#2E7D32) border, transparent background - for alternative actions
Tertiary: Navy (#0B1F3B) background, white text - for supporting actions
Cards
Card Title
Card content with description and details
Elevated Card
Cards with shadow for emphasis
Featured Card
Gradient cards for premium features
Spacing System
We use an 8-pixel spacing system for consistent layouts:
Shadows & Depth
Small Shadow
0 1px 3px rgba(0,0,0,0.12)
Medium Shadow
0 4px 6px rgba(0,0,0,0.1)
Large Shadow
0 10px 25px rgba(0,0,0,0.15)
Brand Applications
Digital Applications
Website
- • Clean, professional layouts with generous white space
- • Mobile-first responsive design
- • Fast loading times and optimized images
- • Clear navigation and CTAs
- • Bilingual content (EN/PT)
Email Communications
- • Logo in header, proper clear space
- • Navy blue header with white text
- • Gold accent buttons for CTAs
- • Professional signature with contact info
- • Mobile-responsive templates
Social Media
- • Profile picture: BE monogram on white
- • Cover images: Gradient with key messaging
- • Post templates in brand colors
- • Consistent filters on photography
- • Professional, informative content
Documents & PDFs
- • Logo in top left corner
- • Navy blue headers and footers
- • Professional typography hierarchy
- • Gold accents for important sections
- • Page numbers and document tracking
Print Applications
Business Cards
Front: Logo, name, title on navy background with gold accents
Back: Contact information on white background
Letterhead
Header: Logo left, contact info right
Footer: Gold line with tagline
Marketing Materials
Brochures, flyers with brand colors and professional photography
High-quality paper stock, matte finish
Download Brand Assets
Access logo files, color swatches, and brand templates for your projects
Questions About Brand Guidelines?
For clarification or support with brand implementation, contact our team
Contact Brand Team